All of the Island's Shell service stations are being rebranded as RUBiS.
The RUBiS Group purchased Shell's assets in Bermuda in September 2006 and renamed the company RUBiS Energy Bermuda. At the time of the sale, RUBiS and Shell signed a trade mark license agreement which permitted the stations to remain Shell branded for five years.
David Rose, general manager of RUBiS Bermuda, said that the RUBiS rebranding, which began in late June, is scheduled to be completed by end of August.
Although the Shell brand will disappear after 60 years, Shell will continue to supply RUBiS Bermuda station network with its fuels.
RUBiS customers will also continue to get the same service from its dealers and staff, while all of the gas stations will have a fresh, brighter look.